The Coventry Mise-en-scène

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This project is a methodological experiment on how automotive designer can respond to post-contemporary issues after post-modernism is over in 2008.

The project was influenced by several design methodological experiments such as the symposium Design Beyond Design held by Jan Van Eyck Academie, Critical Design & Speculative Design born by Dunne & Raby, discourse of current graphic design and even discourse of Fine Arts that have transition period similar to the design field.

the reason i do this project is to try to make new discourse of automotive design responding upcoming post-contemporary period. and want to show and to prove that automotive design also can be designed by this kind of methodology.